GAS Studio Journal https://goodatscale.studio/journal Thoughts on building ventures, systems, and doing good — at scale. en-us Sun, 05 Apr 2026 16:44:57 GMT How to Build a Brand That People Actually Remember https://goodatscale.studio/journal/build-memorable-brand How to build a memorable brand from scratch — practical lessons from building Margle Media's client brands and the GAS Studio venture portfolio. Tue, 31 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/build-memorable-brand Building in Public Nic DeMore What 'Charitable Giving, Reimagined' Actually Means https://goodatscale.studio/journal/charitable-giving-reimagined A deep dive into Giveable's vision — a gift registry where every item you buy creates real charitable impact. Real gifts, real giving. Tue, 31 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/charitable-giving-reimagined Venture Spotlights Nic DeMore Materiality in Home Design: How to Choose Materials That Last https://goodatscale.studio/journal/materiality-in-home-design Your material choices define how your home looks, feels, and ages. Here's how to build a palette that lasts decades. Tue, 31 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/materiality-in-home-design Purpose & Impact Nic DeMore Brands That Give Back: 5 Companies Doing Purpose Right https://goodatscale.studio/journal/brands-that-give-back Five brands that give back in ways that go beyond PR stunts. Real examples of purpose-driven companies integrating charitable impact into their business model. Tue, 24 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/brands-that-give-back Purpose & Impact Nic DeMore Curved Architecture and Organic Shapes: The Trend Changing Homes https://goodatscale.studio/journal/curved-architecture-organic-shapes Curves are replacing hard angles in residential design. Here's why organic shapes are back — and how to use them well. Tue, 24 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/curved-architecture-organic-shapes Building in Public Nic DeMore How I Plan a Week as a Founder Running 10+ Ventures https://goodatscale.studio/journal/founder-weekly-planning My actual weekly planning system for managing a venture studio portfolio. How I prioritize, delegate to AI, and keep everything moving without burning out. Tue, 24 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/founder-weekly-planning Building in Public Nic DeMore Building Purpose Protocol: Why We're Starting a Podcast https://goodatscale.studio/journal/building-purpose-protocol The origin story of Purpose Protocol — why GAS Studio is launching a purpose-driven podcast, what we'll explore, and why now is the right time. Tue, 17 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/building-purpose-protocol Venture Spotlights Nic DeMore How to Choose an Architect for Your Home (Without Getting It Wrong) https://goodatscale.studio/journal/how-to-choose-an-architect Choosing the wrong architect costs you years and thousands. Here's how to find the right one for your project. Tue, 17 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/how-to-choose-an-architect Systems & Scale Nic DeMore 5 Automations Every Small Business Should Set Up This Week https://goodatscale.studio/journal/small-business-automations Five practical small business automations you can set up in 30 minutes each. Real workflows we run at GAS Studio that save hours every week. Tue, 17 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/small-business-automations Systems & Scale Nic DeMore Inside the FOA Course: 106 Lessons That Teach You to Think Like an Architect https://goodatscale.studio/journal/inside-foa-course-full-breakdown A complete breakdown of what's inside the Foundations of Architecture digital course — every module, every learning path, and what you'll walk away knowing. Wed, 11 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/inside-foa-course-full-breakdown Venture Spotlights Nic DeMore Does Every Side Project Need an LLC? Let's Break It Down https://goodatscale.studio/journal/llc-for-side-projects When does a side project need an LLC? A plain-language breakdown of entity structuring for creators, freelancers, and entrepreneurs starting small. Tue, 10 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/llc-for-side-projects Purpose & Impact Nic DeMore The State of Paid Advertising in 2026: What's Working and What's Wasting Money https://goodatscale.studio/journal/paid-advertising-trends-2026 Real observations on paid advertising trends in 2026 from an agency owner managing real ad budgets. What platforms perform, where money gets wasted. Tue, 10 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/paid-advertising-trends-2026 Systems & Scale Nic DeMore Small Home Architecture Ideas That Prove Less Is More https://goodatscale.studio/journal/small-home-architecture-ideas The best small homes don't feel small. Here are the architecture strategies that make compact homes extraordinary. Tue, 10 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/small-home-architecture-ideas Building in Public Nic DeMore Home Renovation vs. New Build: How to Make the Right Decision https://goodatscale.studio/journal/home-renovation-vs-new-build Renovate or build new? The decision is more complex than budget alone. Here's a framework for making the right call. Mon, 09 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/home-renovation-vs-new-build Systems & Scale Nic DeMore Sustainable Home Design: Practical Principles for Your Next Build https://goodatscale.studio/journal/sustainable-home-design-principles Sustainable home design isn't about sacrifice — it's about smarter decisions. Here are the principles that actually matter. Sun, 08 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/sustainable-home-design-principles Purpose & Impact Nic DeMore How I Fell Down the Architecture YouTube Rabbit Hole (And Built a Course) https://goodatscale.studio/journal/architecture-youtube-rabbit-hole A deep dive into architecture YouTube led to an obsession, then a course. Here's the journey from viewer to course creator. Sat, 07 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/architecture-youtube-rabbit-hole Venture Spotlights Nic DeMore Open Floor Plan vs. Defined Rooms: How to Choose What's Right https://goodatscale.studio/journal/open-floor-plan-vs-defined-rooms The open floor plan debate isn't about trends — it's about how you live. Here's how to decide what works for your home. Fri, 06 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/open-floor-plan-vs-defined-rooms Purpose & Impact Nic DeMore What Does an Architect Actually Do? (And What They Don't Do) https://goodatscale.studio/journal/what-does-an-architect-actually-do Architects do far more than draw pretty buildings. Here's what their job really involves — and where their role ends and your builder's begins. Thu, 05 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/what-does-an-architect-actually-do Systems & Scale Nic DeMore Residential Architecture Trends 2026: What Architects Are Actually Building https://goodatscale.studio/journal/residential-architecture-trends-2026 Forget trend forecasts from influencers. Here's what residential architects are actually designing and building in 2026. Wed, 04 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/residential-architecture-trends-2026 Building in Public Nic DeMore What Safari Taught Me About Design (And Why It Inspires Our Prints) https://goodatscale.studio/journal/safari-design-inspiration How safari travel experiences shaped my design language for prints — and what nature teaches us about creating art that connects with people. Tue, 03 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/safari-design-inspiration Venture Spotlights Nic DeMore Understanding House Plans and Blueprints: A Visual Guide for Non-Architects https://goodatscale.studio/journal/understanding-house-plans-and-blueprints House plans look intimidating until you know what you're reading. Here's your plain-language guide to floor plans, sections, and elevations. Tue, 03 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/understanding-house-plans-and-blueprints Systems & Scale Nic DeMore Our Entire Tech Stack for Running a Venture Studio https://goodatscale.studio/journal/venture-studio-tech-stack Every tool, platform, and system we use to run GAS Studio and its ventures — with honest takes on what's worth paying for in 2026. Tue, 03 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/venture-studio-tech-stack Systems & Scale Nic DeMore The Two Ways to Design Your Home: Drawing vs. Writing Your Vision https://goodatscale.studio/journal/drawer-path-vs-brief-builder-path This digital course offers two learning paths — design through drawing or writing. Here's how to choose the one that fits how you think. Mon, 02 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/drawer-path-vs-brief-builder-path Venture Spotlights Nic DeMore Biophilic Home Design: How to Bring Nature Inside Your Next Build https://goodatscale.studio/journal/biophilic-home-design-guide Biophilic design connects your home to nature through light, materials, and spatial strategy. Here's how to do it right. Sun, 01 Mar 2026 00:00:00 GMT https://goodatscale.studio/journal/biophilic-home-design-guide Purpose & Impact Nic DeMore Architecture for Homeowners: What You Need to Know Before Your First Meeting https://goodatscale.studio/journal/architecture-for-homeowners-first-meeting Preparing for your first architect meeting? Here's what to bring, what to ask, and how to make the most of it. Sat, 28 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/architecture-for-homeowners-first-meeting Systems & Scale Nic DeMore How to Design a House Step by Step: The Process Nobody Teaches You https://goodatscale.studio/journal/how-to-design-a-house-step-by-step A clear, step-by-step walkthrough of the residential design process — from first ideas to builder handoff. Fri, 27 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/how-to-design-a-house-step-by-step Systems & Scale Nic DeMore Why I Built a Course to Help You Design Your Dream Home https://goodatscale.studio/journal/why-i-built-foa-course The story behind Foundations of Architecture — a digital course that teaches homeowners how to think like an architect before hiring one. Thu, 26 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/why-i-built-foa-course Venture Spotlights Nic DeMore The Slow Down Principle: Why Doing Less Builds More https://goodatscale.studio/journal/slow-down-principle Against the hustle-culture grain — why stillness, meditation, and intentional rest actually accelerate results. A founder's case for slowing down. Tue, 24 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/slow-down-principle Purpose & Impact Nic DeMore From Etsy to Everywhere: The Sundream Stickers Growth Playbook https://goodatscale.studio/journal/sundream-etsy-growth-playbook How Sundream Stickers & Gifts grew from a side project on Etsy to a live e-commerce venture. The real playbook — what worked, what didn't, and what's next. Tue, 24 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/sundream-etsy-growth-playbook Venture Spotlights Nic DeMore How AI Is Changing Digital Marketing in 2026 (An Agency Owner's Perspective) https://goodatscale.studio/journal/ai-digital-marketing-2026 AI is reshaping digital marketing — but not the way most people think. An agency owner's honest take on what's actually different in 2026. Tue, 17 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/ai-digital-marketing-2026 Systems & Scale Nic DeMore The Venture Studio Model: Why We Build Multiple Businesses at Once https://goodatscale.studio/journal/venture-studio-model Most founders build one business at a time. Here's why the venture studio model — building multiple ventures from a shared engine — creates more impact faster. Tue, 17 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/venture-studio-model Building in Public Nic DeMore We Just Rebuilt Margle Media's Website — Here's What We Learned https://goodatscale.studio/journal/margle-media-website-rebuild We rebuilt Margle Media's website from scratch to optimize for lead generation. Here's what we learned about redesigning an agency site that actually converts. Wed, 11 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/margle-media-website-rebuild Building in Public Nic DeMore Purpose-Driven Business Isn't Charity — It's Better Strategy https://goodatscale.studio/journal/purpose-driven-business-strategy Purpose-driven business isn't about being soft. It's a sharper competitive edge — attracting better people, building stronger brands, and creating lasting value. Tue, 10 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/purpose-driven-business-strategy Purpose & Impact Nic DeMore Why 'Doing Good, At Scale' Isn't Just a Tagline https://goodatscale.studio/journal/why-doing-good-at-scale The story behind GAS Studio's founding principle — and why purpose-driven business is the only kind worth building. Tue, 10 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/why-doing-good-at-scale Purpose & Impact Nic DeMore Inside GAS Merch Lab: Wearable Art That Celebrates the World https://goodatscale.studio/journal/inside-gas-merch-lab Why we're building a merch brand around country-inspired art — and how it fits the GAS Studio mission. Mon, 09 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/inside-gas-merch-lab Venture Spotlights Nic DeMore & Natasha Petersen How We Use AI to Build Ventures (Without Losing the Human Touch) https://goodatscale.studio/journal/how-we-use-ai-to-build-ventures The practical reality of AI-assisted venture building — what we automate, what we don't, and why the human element matters more than ever. Sun, 08 Feb 2026 00:00:00 GMT https://goodatscale.studio/journal/how-we-use-ai-to-build-ventures Systems & Scale Nic DeMore