Privacy Policy

1. Information We Collect

Information You Provide

When you fill out our contact form, we collect your name, email address, and message content. This information is processed through our email delivery service, Resend, and delivered to our team at connect@goodatscale.co.

Automatically Collected Information

We use the following analytics services, which collect anonymous, non-personally-identifiable data:

• Vercel Analytics — collects anonymous page view data, referral sources, and general browsing patterns.
• Vercel Speed Insights — collects anonymous Core Web Vitals performance metrics (page load times, responsiveness).

These services do not use cookies for tracking and do not collect personally identifiable information. Both are only active if you accept cookies via our consent banner.

2. Cookies

We use a minimal set of cookies:

• Cookie consent preference — stored in your browser's local storage to remember whether you accepted or declined analytics cookies.
• Theme preference — stored in local storage to remember your light/dark mode selection.

We do not use marketing, advertising, or third-party tracking cookies. You can manage your cookie preferences at any time via the "Cookie Preferences" link in our footer, or through your browser settings.

3. How We Use Your Information

• Respond to your inquiries submitted through the contact form
• Improve and optimize our website based on anonymous usage patterns
• Monitor website performance and reliability

4. Third-Party Services

We share information with the following service providers, who process data on our behalf:

• Vercel — website hosting, analytics, and performance monitoring
• Resend — email delivery for contact form submissions

We do not sell, trade, or otherwise transfer your personal information to any other parties.

5. Data Retention

Contact form submissions are retained in our email system for as long as needed to respond to and resolve your inquiry. Analytics data is retained by Vercel in accordance with their data retention policies and is anonymous by nature. We do not maintain a separate database of personal information.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including HTTPS encryption for all data in transit. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access — request a copy of the personal data we hold about you
• Right to Correction — request that we correct inaccurate personal data
• Right to Deletion — request that we delete your personal data
• Right to Opt Out — decline analytics cookies via our cookie consent banner or the "Cookie Preferences" link in our footer

For California Residents (CCPA)

Under the California Consumer Privacy Act, you have the right to know what personal information we collect and how it is used, request deletion of your personal information, and opt out of the sale of personal information. We do not sell personal information.

For EU/EEA Residents (GDPR)

Under the General Data Protection Regulation, you have the right to access, rectify, or erase your personal data, restrict or object to processing, and data portability. Our legal basis for processing contact form data is your consent (by submitting the form). To exercise any of these rights, contact us using the information below.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

N-Squared Lifestyle, LLC (d/b/a GAS Studio)
Milwaukee, Wisconsin
connect@goodatscale.co